Commercial

Make a difference

Through its Commercial and Consultancy arm, the foundation is able to challenge racism and prejudice through training, drive forwards cultural change within organisations through consultancy and partnerships, and promote diversity, inclusion and representation through Projects. Our approach to anti-racism is thorough, multi-faceted, holistic and targets all levels of organisations.

As a victim-focused, anti-racism and hate crime awareness charity, the Anthony Walker Foundation is best placed to support in both the Merseyside and wider North West region. After months of development, in February 2022 the Anthony Walker Foundation formalised its Commercial and Consultancy Programme which consists of:

  1. Training
  2. Consultancy
  3. Projects
  4. Partnerships

Training

The Anthony Walker Foundation has developed an engaging and impactful training programme which is available to both public and private sector organisations. Our training modules will support you in specifically addressing your organisation’s training needs as a means to foster a truly inclusive and actively Anti-Racist culture.

These modules include topics such as Racial Bias, The Language of Anti-Racism,  Microaggressions & Intersectionality, Creating Safe Spaces and Courageous Conversations, Allyship & Influence and Black Representation & Leadership.

We also work with organisations to address bespoke training needs, and so can create a training package that is tailored to make sure that we are delivering these important messages in the most effective way. We have successfully delivered hundreds of awareness sessions, workshops, and training in a mixture of settings including:

  • Private sector
  • Public sector
  • Third-sector and community organisations.
  • Educational institutions.
  • Conferences and events.
  • Virtual events and webinars.

Consultancy

In collaboration with Smooth HR, we are able to offer you professional and expert advice to support the development and implementation of your organisation’s EDI.  This service is available to all AWF clients and partner organisations, as well as being included as standard in our Tier 3 Partnership package.

We understand the complexities around delivering effective employee engagement initiatives, especially with regards to widening participation, assuring inclusive recruitment practices, and robust EDI policies which bring about tangible change for employees at all levels.

We hope to help you attract diverse talent in order to foster inclusive and safe working environments, free of racism and discrimination, whilst identifying obstacles and barriers for you to improve on in the process.

Our services include but are not limited to:

  • Employee engagement initiatives.
  • Widening participation strategies.
  • Advice on inclusive recruitment policies and how to recruit inclusive leadership.
  • Advice on positive action initiatives.
  • Advice on how to make your workplace free from racism and discrimination.
  • How to tackle racism and hate crime in your workplace and embed a culture of tolerance and inclusivity.

Projects

Over the course of 2021, we delivered creative and innovative digital marketing campaigns which allowed us to continue to spread our message despite the challenges posed by the pandemic. These range from larger projects to community outreach events in collaboration with supporters such as Merseyside Police, Everton in the Community, Liverpool Hope University, and the Liverpool Everyman Theatre.

Our ‘Speak Out! Stop Hate’ project was funded by the Ministry for Housing, Communities and Local Government (now the Department for Levelling Up, Housing and Communities). The project aimed to encourage and support people to report hate crimes and spread awareness of the impact of prejudicial views. We launched our new digital hate crime reporting tool ‘Speak Out! Stop Hate’ is accessible via our website, a digital marketing campaign profiling local young Black role models, as well as a host of educational opportunities including our ‘Train the Trainer’ model which seeks to raise knowledge and confidence when tackling hate crime.

Our ‘See Me, Be Me’ campaign delivered in partnership with M&S Bank launched in October 2021 to mark Black History Month. ‘See Me, Be Me’ actively seeks to embed inclusion and diversity in young people to help create a world where future generations embrace, accept and celebrate their differences. We interviewed inspiring role models from minority backgrounds as part of a digital video campaign which could be shared on all social media platforms, raise grassroots awareness, and be an effective resource for participating schools.

As part of our 2021 Black History Month celebrations, we also partnered with Open Media on the #SeeMeNow campaign which showcased the achievements of some of the UK’s most influential and inspirational Black leaders across various industries via digital billboards across the Liverpool City region and beyond. The campaign aimed to inspire and uplift younger generations, foster diverse representation and challenge the status quo.

We love working with creative, innovative and forward-thinking organisations on projects and believe that these projects play an instrumental role in creating a society where:

  • Diversity is celebrated.
  • Younger generations of Black and Ethnic Minorities realise their full potential.
  • We develop new and accessible means to promote racial equality and equity.

Partnerships

Please click here to see more information about Partnerships.

Get in touch

If you have any questions or would like any further details about our Commercial & Consultancy services, please contact the Foundation on 0151 237 3974 or email info@anthonywalkerfoundation.org.uk